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http://www.anothermag.com/current/view/211/David_Cameron_Fashion_Face_Off

The Spin | David Cameron: Fashion Face Off
— April 13, 2010—
David Hellqvist tries to make sense of the sartorial choices of World Leaders in his fortnightly column The Spin


Three things come to mind when thinking of David Cameron and his style: a bicycle helmet; the rolled-up sleeves of a tie-less white shirt; and his puffed-up baby face. Two of these are manufactured elements and part ofthe current election campaign: the third is just the way he is. What you see is what you get.


No one can have missed the General Election campaign in the UK. Since last week, and until May 6, Britain’s roads and doorsteps will be crowded with politicians, and Dave’s one of them. More than likely, you’ll see him without a suit jacket or tie and with rolled-up sleeves. If you didn’t know, that’s because he is one of us: Dave isn’t afraid of getting his Thomas Pink shirt dirty. With the collar unbuttoned, Dave is able to relax with the common people.


The bicycle helmet is obvious. The Tories used to be Blue, now they’re Green. The helmet shows how engaged Dave is with environmental issues. He really cares about global warming, even enough to catch a flight to the Norwegian archipelago to see the icebergs melt for himself. Dave rides his bike to work, at least before it got stolen because Dave failed to grasp the elementary function of a bike lock. This way Dave gets his exercise AND helps reducing carbon monoxide. It’s just a shame that his PA was caught driving behind him with his briefcase…


The baby face, lastly. How can we have missed it? For a while it was plastered on every single wall and billboard throughout the country. At least that’s how it felt. Had he been airbrushed or not? That was the question on everyone’s lips. But if he had been polished, it only made his baby cheeks even more pinchable. But that makes sense because, in political terms at least, Dave is just a puppy. At 43 we would be one of Britain’s youngest Prime Ministers ever.


I’m just waiting for Gordon Brown to walk up to Dave during PMQ one day, put a bicycle helmet on him, roll up his sleeves, and pinch those cheeks, so that Dave can go out and play with the other kids.






David Hellqvist is a freelance journalist for AnOther Man, Dazed & Confused, i-D,ZOO and a Contributing Editor to American website JC Report