Sunday, April 11, 2010
HEDI SLIMANE X ROLLS ROYCE
Photographer Slimane turns his eye and camera lens towards Rolls Royce, while Beck records the car engine for a Dazed Digital Exclusive
Text by David Hellqvist | Published 09 April 2010
He might have been far too young to drive one, but Hedi Slimane's obsession with the affluent car make Rolls Royce started when the photographer was only six years old. Sketching the car over and over in his note pad, little did young Slimane know that the car epitomises everything he would later on in life be known for, both as a fashion designer and as a photographer; pure luxury, explicit shapes and superior quality. Whether documenting London's rock scene for a photo book, or rewriting the the rules of menswear as Creative Director of Dior Homme, Slimane has always brought those exact qualities to his work. Add to that his adolescent Rolls Royce fascination - which resulted in the purchase of two 'Triple Black' RR models - and the photographic collaboration between the two was just a question of time. Here, and on Nowness, we bring you the evidence of Hedi Slimane's life long love affair with Rolls Royce. His attention to detail and way of transforming ordinary car details into objects of desire is not only a testament to his skills as a photographer, but also shows that it is difficult to make a Rolls Royce car look bad...