Tuesday, October 09, 2007
He is already on his second collection for Brooks Brothers but Thom Browne deserves another mention.
His Black Fleece Collection for the preppy American label was initially launched in March this year and now the Fall/winter – as the Americans say – clothing grace the BB shop floors.
Brooks Brothers, founded in 1818 by Henry Sands Brooks, have successfully maintained the style and quality of their heritage and is today America’s oldest clothing retailer.
Brooks’ motto was: "To make and deal only in merchandise of the finest quality, to sell it at a fair profit and to deal with people who seek and appreciate such merchandise."
But that’s just normal press release drivel, don’t take any notice of that. I’ll tell you the real reason to buy into the Brooks Brothers brand:
Patrick Bateman wore it.
Obviously, we are not condoning murder - what Patrick did was wrong , on many levels. We don’t even believie in stealing. Brett Easton Ellis’ fictional creation was a evil and disturbed person but he had one good thing going for him – he knew how to dress!
He was an avid fan of Brooks Brothers and had he seen Browne’s Black Fleece collection I’m sure he immediately would have wiped the blood off his hands and tried on a the cricket sweater in Scottish cashmere. Or the Chalk Stripe Classic Flannel Suit – three button jacket with signature stripe lining and short trousers with button fly. He would kill for them!
To add to the already impressive designer collaboration, which is due to expand according to the BB website, they have also allowed Comme des Garcons designer Junya Watanabe have a go at their shirts.
The garments, currently on display in the basement of London’s Dover Street Market, bear the traditional, and weird, BB logo and have undergone the Watanabe treatment. Turned inside out, cut up and then patched together and with push buttons they perfectly combine the American preppy style with Japanese conceptualism.
Thom, bring it on!
Posted by DAVID HELLQVIST at 1:55 pm